Giving a gift says, “I’m thinking of you.” But knowing how to give a great business gift isn’t always easy. You know you want to reinforce your brand, set you apart, and keep relationships open. Whether you’re giving a business gift to a client, business partner, or employee, these six tips will help you make the right impression.
- Use Professional Packaging.
The perceived value of any gift can be enhanced with professional packaging. A sleek package creates a positive first impression and establishes a personal connection between the gift giver and the recipient. After all, it’s the details that make an ordinary experience WOW-worthy! And going the extra mile to make a gift look nicely wrapped is a great way to add this wow factor.
- Do it when they least expect it.
Most businesses give gifts around the holidays. But during this time, people are already likely receiving a lot of gifts. We aren’t saying you shouldn’t give a holiday gift to your employees or clients, but the chances of your gift standing out and making an impression isn’t as high. But if you really want to make someone feel appreciated or recognized, we recommend giving a gift when they may not expect it. This will surprise and delight your client or employee, make them feel great, and make the impression you want.
- Favor unique and practical business gifts.
Let’s be honest. We’ve all received gifts before that were a nice thought, but kind of missed the mark. Businesses especially may fall into a trap of just giving employees gift cards or company merchandise. But taking the time to find either a unique gift or something they really need in their day-to-day is a great way to add more value and delight your gift recipients.
At Fun Gift Boxes, our experience has been that Artisan Gifts made in the United States are particularly sought-after and are known for elevated craftsmanship. And we know that choosing a practical gift ensures they will think of you every time they use that gift—which, ideally, will be daily.
- Less is more.
Would you rather receive a couple of high-quality gifts you’ll use often? Or many cheap gifts you’ll never use? If your gifting budget is more conservative, we recommend narrowing your giving list to recipients that your business can’t do without. It’s much better to make a big impression with a carefully selected, small group of recipients than make a forgettable impression with many.
And the same thing goes with how often you give business gifts. Most employees would rather receive one thoughtful, useful gift one time a year than multiple gifts they can’t really use or want over the course of the year.
- Don’t give gifts with your company logo on it.
Your marketing team might not want to hear this, but sometimes giving gifts with your logo on it feels like a marketing gimmick. Save that swag for freebie giveaways and actual marketing opportunities. Gift giving is really about building and maintaining relationships. When you give business gifts, you want the recipient to feel like it is a thoughtful “thank you.” A coffee mug with a logo can feels like marketing, but a simple, beautiful, unbranded, coffee mug really feels like a gift.
- Add a personal touch.
If you’re considering a gift box, you’re already thinking about how you make your gifts more personal and meaningful. But a great way to take this even further is adding a note. A handwritten note is the easiest, yet one of the most impactful ways, to make a gift more personal and memorable. In the digital age, short, heartfelt, handwritten notes add a human touch and will help your business stand out.
Ready to make an impact with your business gifts? Get in touch. We’d love to help!