Showing your clients you care about them is a fundamental part of the customer experience. Just like how it is important to recognize employees to improve retention, employee satisfaction, and morale, the same is true of your clients. A great gift can leave a great, lasting impression and helps build and maintain a positive, client relationship.
But for small to mid-sized businesses, this can sometimes be a challenge. You might not have a ton of budget to work with. You might not even know where to start.
Our recommendation is to start small. We understand you have to stay on budget. So, pick your top five or ten clients as a starting point. To narrow them down, think through who your business really can’t live without. Or who might be at most risk of churning and would respond to this kind of gesture. It’s a great way to maintain relationships and even help repair them.
And Client Appreciation Day is the perfect occasion to reach out and say, “thank you for being a loyal customer. We love working with you.” Most of your customers won’t be expecting something, so giving a personalized note and curated gift box is a great way to surprise and delight them.
If you’re ready to make your clients’ day this year, we would love to help you create the perfectly curated gift boxes for them. Contact us today to talk through your options.